Google Analytics is introducing cross-channel budgeting tools designed to help marketers plan and manage their ad spend across various marketing channels. Within Google Analytics, users can now create ...

Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact ...

The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically. Google Analytics is adding AI-powered Generated insights to the Home ...

A savvy analytics guy named André Mafei spotted a new feature within Google Analytics and shared the news on Google+. Google now supports the ability to share your channel grouping. What is channel ...

Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom ...

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. Data from both campaign types are now listed under a ...