BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) today launched EQUALITY, a multifaceted drive that raises Nike’s voice and uses the power of sport to stand up for the value of equality. The ...
Cleveland Cavaliers star LeBron James has long been a strong voice, not only in sports but also in the political realm. Now it appears James, along with Kevin Durant and Serena Williams, have teamed ...
Performers and presenters at the Grammy Awards on Sunday provided ample political messages throughout the show’s broadcast. Nike added to the event’s theme with a star-studded ad. The athletic ...
JUST SAY IT: Two weeks after Nike chief executive officer Mark Parker criticized President Trump’s executive order restricting travel from seven Muslim-majority countries, Nike launched its Equality ...
Last month Nike debuted its “Equality” campaign with an ad featuring high-profile athletes like Serena Williams, LeBron James, and Megan Rapinoe. And for International Women’s Day, Nike announced a ...
During the Grammy Awards on Sunday, Nike used its platform to share a strong message about equality. The 90-second commercial features appearances from Serena Williams, LeBron James, Kevin Durant, ...
Nike has launched a new equality-themed advertising and social awareness campaign, including a film featuring several sports celebrities, as well as social media, billboard and poster promotions. Nike ...
When she was featured in Nike's new "Equality" campaign, Olympic champion Dalilah Muhammad said it was important for her to use her platform to speak up. An American Muslim from Bayside, New York, ...
PORTLAND, Ore. – Oregon-based Nike, Inc., on Tuesday announced it had formed the Nike Equality PAC, a foundation to raise money in support of marriage equality. The political action committee launches ...
LeBron James has been one of the more outspoken professional athletes in recent years, and particularly since Donald Trump took office a little over a year ago—starting with a pair of sneakers ...
Nike unleashed “Equality,” a powerful new ad campaign, during the Grammy Awards, making it the biggest brand so far to dive into 2017’s murky politico-consumer waters. Even three months ago, “Equality ...